If I had one piece of advice for my past self in regards to this shop, it would simply be, Read Instructions. It helps.
One of my favorite things about the ecommerce platform I use, Shopify, is the sheer amount of resources they offer to manage a shop. There is a forum to connect with other entrepreneurs, a blog aimed at supporting the community, and a super nifty help center that's well maintained with easy-to-follow instructions for even the technically inept.
So it was through all manner of Shopify resources I found their guide on getting all set up with Google Shopping. Integration with Google Shopping means your products not just show up on Google, but they show up on Google in the fancy little boxes at the top of search results if somebody searches for keywords related to your items. I thought that was pretty neat, and I wanted to do that, so badly.
But for over a month, I just couldn't do it. I'm actually really good at following directions, which compounded my frustration. Google's ad network is a tricky beast, and navigating not one, but three (yes, three) of their ad services, plus making things all spiffed up on the Shopify end took me some time to sort through.
You have to link x to y, and then y to z. You have to update every. stinkin'. product. to match Google's parameters for listing. You have to fix the errors that you made the first time and resubmit your products for approval. On some items, I did this five times before getting it right. But I did it! And I still felt cynical, as I was pouring my heart into the shop's Instagram and spending my time on the Pinterest boards and not seeing much return, so I didn't expect much.
But the day after I figured it all out, I got an order, out of the blue. Then another one an hour later. And a whole flood of them (okay, like eight) the same day. I received enough orders to completely sell out (!!!) of one product.
Y'all. Google Shopping is the shit. Figure out how to slog through the advertising bit, make sure your item descriptions are SEO-optimized and rejoice. It is worth it.
In addition to figuring out that whole Google Shopping thing, this past month I also:
- Added a new email collection popup thingy. I love sending emails, so I'm extremely excited to built the list. I've got less than 50 subscribers, and many of them so far are friends, but hey, it's a start.
- I received my first fraudulent order. Possibly a stolen credit card situation! It was less exciting than it sounds.
- I received my first international order. Tarot unites folks all over the world.